Fashionista https://updatemywardrobe.online Clothes Shoes and Designing Accesories for Women Gentlemen and Kids, Ropa Calzado y Accesorios de Moda para Damas Caballeros y Niños, Fashion Clothing Fri, 06 Dec 2019 15:14:53 -0500 en-US hourly 1 https://wordpress.org/?v=5.3 https://updatemywardrobe.online/wp-content/uploads/2019/03/cropped-cropped-Wardrobe-160-x-160-32x32.png Fashionista https://updatemywardrobe.online 32 32 127480589 Style Theory, a fashion rental startup in Southeast Asia, raises $15 million led by SoftBank Ventures Asia – TechCrunch https://updatemywardrobe.online/style-theory-a-fashion-rental-startup-in-southeast-asia-raises-15-million-led-by-softbank-ventures-asia-techcrunch/ Fri, 06 Dec 2019 15:14:53 +0000 https://www.updatemywardrobe.online/style-theory-a-fashion-rental-startup-in-southeast-asia-raises-15-million-led-by-softbank-ventures-asia-techcrunch/ Style Theory, a platform for renting designer apparel in Indonesia and Singapore, announced today it has raised $15 million in Series B funding. The startup says this is the first closing of the round. It [...]

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Style Theory, a platform for renting designer apparel in Indonesia and Singapore, announced today it has raised $15 million in Series B funding. The startup says this is the first closing of the round. It was led by SoftBank Ventures Asia, the early-stage venture arm of SoftBank Group, with participation from other investors including Alpha JWC Ventures and the Paradise Group.

Both SoftBank Ventures Asia and Alpha JWC Ventures are returning investors and previously participated in Style Theory’s Series A.

Founded in 2016 by Raena Lim and Chris Halim to counteract the waste created by fast fashion, Style Theory currently has more than 50,000 pieces of clothing and 2,000 designer bags in its inventory. In addition to its app, the company opened a flagship store on Orchard Road in Singapore last month. On average, Style Theory’s subscribers rent up to 20 pieces of clothing and two designer bags a month and it has delivered more than one million items since launching, its founders say.

Style Theory co-founders Raena Lim and Chris Halim

Part of the funding will be used to further develop Style Theory’s tech platform. In an email interview, Lim and Halim told TechCrunch that Style Theory uses machine-learning algorithms to personalize clothing and fit recommendations for users based on their browsing and rental history and decide what designers and styles to carry to add. The startup also built a customized warehouse management system and distribution network that uses its own fleet of couriers to lower costs. In order to manage its inventory as the company scales up and expands into new markets, it plans to start using RFID tagging and will attach passive RFID tags on each of its rental items.

Lim and Halim say they plan to launch new apparel categories in Singapore and Indonesia before possibly expanding into more countries in 2020.

While Rent the Runway and Le Tote are the best-known fashion rental apps in the United States, Style Theory’s operating model has several key differences to serve the Southeast Asia market, Lim and Halim say. Longer hours means many customers are often not at home to receive deliveries. They also rely on public transportation more than most Americans. In order to make the service more convenient, Style Theory opened its brick-and-mortar store and partners with automated locker providers, coworking spaces and department stores. Its app includes different payment solutions, since the regions they serve have relatively lower credit card penetration rates.

Style Theory’s inventory is also picked with a diverse array of customers in mind.

“With the melting pot of cultures, we have to approach our merchandise mix with consideration to the different societal standards of formality and modesty in the workplace and social environment,” said Lim and Halim.

“Not only does our assortment have to serve the all-year tropical climate, with a seasonal selection for travel, we have to also meet the demands for the different cultural groups and customer preferences. We have introduced a line up of modest wear in Indonesia and more festive wear during the celebratory seasons in the year.”

In a press release, SoftBank Ventures Asia senior partner Sean Lee said “Fashion has emerged as one of the last frontiers of the sharing economy, and with an attractive business model, Style Theory has proven that the company can change the way people consume fashion in Southeast Asia. I am excited to support Style Theory’s expansion across the region as well as continuous disruption.”

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Hip-hop ties to fashion: Influence of Tyler, the Creator’s brand ‘Golf Wang’ – RU Daily Targum https://updatemywardrobe.online/hip-hop-ties-to-fashion-influence-of-tyler-the-creators-brand-golf-wang-ru-daily-targum/ Fri, 06 Dec 2019 15:14:52 +0000 https://www.updatemywardrobe.online/hip-hop-ties-to-fashion-influence-of-tyler-the-creators-brand-golf-wang-ru-daily-targum/ Hip-hop’s current infiltration into the fashion world is one that is used to scandal, change and politics. Of course, Kanye’s many years spent as the prodigal son lost in the wilderness has garnered more attention [...]

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Hip-hop’s current infiltration into the fashion world is one that is used to scandal, change and politics. Of course, Kanye’s many years spent as the prodigal son lost in the wilderness has garnered more attention than almost any artist this year. 

There’s the tumultuous and troublesome saga of VLONE head ASAP Bari’s sexual assault arrest in May 2018, in which his accuser has dropped her suit, and he’s picked up a defamation suit against her, according to XXL Magazine. Virgil Abloh’s ascent to Louis Vuitton broke racial barriers and shattered glass ceilings, a watershed moment for hip-hop’s presence in fashion. While each man has been in the news for distinctly different reasons, it’s clear that the press often runs on creatives mired in controversy and criticism. 

Many a rapper has made their name from controversy, a tactic that’s been exploited for all its worth in the age of social media. The biggest success born of controversy may be an artist whose contentious behavior gave way to flower-adorned runways and shops on Fairfax: Tyler, the Creator. 

Tyler’s music has always connected to listeners, mainly because it’s intensely introspective. He’s spent time across his entire discography literally talking to himself about himself, whether it be through a therapist on “Bastard” or the fake friends tacked on the end of “2SEATER.” 

Although Tyler’s music is a key component, it’s fascinating to see that for quite some time, Tyler’s most blatant political statements have come from his clothing line, Golf Wang. 

There’s the “GOLF Pride” T-shirt from his Spring/Summer 2015 collection, which co-opted Nazi and LGBTQ rights symbolism. Tyler explained the purpose behind the shirt and picture as seen in his lookbook on Tumblr

“What if a black guy wore this logo on a shirt? Would he be promoting self hate? Would he be taking the power out of a shape? What if a gay guy wore this on a shirt? Would he (be) promoting Homophobia? Then BAM! I had it … This made the photo even more important to me, because it was me playing with the idea of taking the power out of something so stupid,” he said.

Time and time again, Tyler has raised eyebrows and opened up conversations on intensely political topics through his clothing. With the release of his Autumn 2018 collection, that uncompromising streak is still evident with a tee that bears the mugshot of George Stinney Jr.

Stinney’s story is one that’s depressingly indicative of American life. A 14-year-old living in South Carolina in 1944, Stinney was at home when the police showed up on his doorstep. Stinney and his brother Johnny were arrested and whisked away, regardless of the fact that their parents weren’t home. 

Turns out, the bodies of two white children were found in a ditch on the Black side of town with fatal wounds “inflicted by a blunt instrument with a round head, about the size of a hammer,” according to the medical examiner. Stinney and his brother were arrested on suspicion of murder, but Johnny, age 17, was released. From there, a hallmark of Black American life took place: the complete failure of the criminal justice system.

The arresting officer claimed that he’d gotten a confession out of Stinney, even though to this day no signed confession has ever materialized. Stinney’s father was fired from his job at the local sawmill and his family was forced to relocate after being evicted from the housing provided by his employer. Stinney was kept in a jail 50 miles away to avoid lynching, and his family never saw him during the course of his 81-day confinement. 

The trial itself was a sham, taking place in one day with a jury that had been selected that very morning. Stinney’s court-appointed defense did nothing to refute the police officers’ claims in a courtroom that held 1,000 people but allowed no Black people. An all-white jury took 10 minutes to decide his fate, which was death by the electric chair. There is no transcript of the trial and there was no appeal filed. 

Stinney died on June 16, 1944, donning a mask that was too big for his teenage frame. When the first 2,400-volt electrical surge hit him, the mask slipped off. 

That’s the history that Tyler wanted us to contend with when he plastered the only known image of Stinney on a T-shirt, sandwiched by the bold words “TEENAGE EXECUTION.” It’s a history of truth losing to lies, racism and a flawed police state. 

The words pop out in both colorways, either a bright soft pink cast against a muted green or a sky blue spread across sepia brown. The contrast ensures that you can’t run away from the message, one solidified by Stinney’s blank stare into the camera.

Compared to all the garments that have landed Tyler on the hot seat, this may not stand out as jarring. That in itself is a testament to how politically and socially active GOLF has been in its short history. Tyler has made it clear that he’ll make anything his canvas. Whether it be gay rights, civil rights, mental health or anything else, he isn’t afraid to paint the picture he sees fit. 


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The Pulse Of Fashion Turns Westward – Cowboys and Indians https://updatemywardrobe.online/the-pulse-of-fashion-turns-westward-cowboys-and-indians/ Fri, 06 Dec 2019 15:14:50 +0000 https://www.updatemywardrobe.online/the-pulse-of-fashion-turns-westward-cowboys-and-indians/ Western style is elevated to unseen heights on the mainstream fashion runway and beyond. The symbol of the Wild West – cowboys and cowgirls – have quickly become the newest symbol of the mainstream fashion [...]

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Western style is elevated to unseen heights on the mainstream fashion runway and beyond.

The symbol of the Wild West – cowboys and cowgirls – have quickly become the newest symbol of the mainstream fashion frontier. According to a summer study by Pinterest, Western-inspired clothes are on the rise with apparel featuring yokes, flares, fringe, and Southwestern prints. It’s not uncommon to see these staple motifs moving beyond traditional Western fashionistas to the likes of Bradley Cooper and Gwen Stefani among others.

But in addition to broader audiences embracing traditional Western apparel, the inverse is also true with longtime Western brands expanding beyond their roots to offer on-trend pieces to a more diverse audience.

A striking example of this departure is found in Wrangler, who recently launched a widely known partnership with rapper Lil Nas X. For those who don’t recognize the name, Lil Nas X pioneered the record-breaking hit “Old Town Road” which was later remixed with Billy Ray Cyrus, and even recently won a CMA award. While this stirred up controversy in the Western space, we’re seeing the lines continue to blur between country music and pop culture, which only fans the flame causing mainstream fashion to gravitate West.

With insight from the boots-on-the-ground team at Wrangler, here are a few trends being picked up everywhere from Nashville to NYC.


THE REVIVAL OF CLASSIC COWBOY FIT

Cowboy cut denim has been pushed to the back burner, replaced with the relaxed fit boot cut jeans of the past two decades. However, we’re seeing a renaissance of the classic, form-fitting style among men and women. The perfect pair of Cowboy Cut jeans are obviously Western, styled more for function than fashion – but that’s what makes them cool. Paired with a been-there-done-that graphic tee, an effortless throwback look suddenly has a place among modern fashionistas from every walk of life.

FREE SPIRITED FLARES

Stereotypically, hippies and cowboys never mixed – until now. The 70s-inspired flare jean is back in a big way, making appearances on Western ladies all over the scene.  Styled up with a classic Western shirt, or laid back with a kimono, the flare is a fashion workhorse in your wardrobe. With a higher rise and flowing silhouette, this style is flattering on all body types and adds a huge dose of personality to any outfit.

CALL BACK TO AMERICANA ROOTS

2019 has repeatedly called back to the past for fashion inspiration, leading to the resurgence of vintage styling and the “worn” look. One may also conclude that the pull on vintage is also in demand for its simplicity. The fashion industry is going back to basics – Americana colors, simple cotton and quality denim. Faith in the idea of being an American original has been restored, and all want a piece of our heritage-inspired culture.

QUINTESSENTIAL WESTERN MOTIFS

Everyone is looking to own a little piece of the West these days, and many are turning to Western brands to provide. The simplest designs such as rivets and yokes on collared shirts add the flair mainstream fashion loves, and makes the Western style accessible to all. For the bold: adding fringe, rhinestones or heavy embroidery is a knockout. For the subtle: pearl snap buttons or an engraved silver belt adds just the right touch.


WANT MORE WRANGLER?

See the convergence of modern and Western fashion onsite at Wrangler NFR Cowboy Christmas, and follow @westdesperado, @ayadtx and @westerncouture leading up to the event to get their take on “What to Pack for Vegas.” Be sure to join in the conversation using #WranglerNFR, and follow @wrangler to keep up with all things WNFR.

Explore:Fashion

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Harry Potter-Inspired Living Room Tour https://updatemywardrobe.online/harry-potter-inspired-living-room-tour/ Fri, 06 Dec 2019 15:14:44 +0000 https://www.updatemywardrobe.online/harry-potter-inspired-living-room-tour/ If you listen to our podcast or follow us on Instagram, then you’ve probably already heard that Elsie and I are both creating THEMED short-term rentals located in the Orlando, Florida area. My house is [...]

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If you listen to our podcast or follow us on Instagram, then you’ve probably already heard that Elsie and I are both creating THEMED short-term rentals located in the Orlando, Florida area. My house is inspired by the Harry Potter book series (a modern take). Today, I am super (like, CRAZY) excited to share the first room tour with you: the living room!

In this house, we worked with the Home Depot and used many of the products you can find on their website throughout the house. But what I really want to draw your attention to is the flooring in the house. Below you can see a before and after of the entryway. When we purchased the home, it had different flooring in so many places throughout, and some of it was beginning to look quite worn out. I wanted the entire first level (minus the bathrooms) to have a consistent flooring that I felt would not only look great, but hold up well in a short-term rental. I absolutely LOVE the flooring we chose. I wish I could travel back in time and put this flooring in my personal home because I love it so much!

And let me show you another before photo of the living room when we purchased the home, along with a photo my contractor took as the new flooring was being installed. I am also going to be sharing more photos and videos on Instagram today (and they’ll be saved in our “HP Bnb” highlight). I really want to try and show you what the flooring looks like in real life as much as possible through photos and videos. It’s my favorite engineered hardwood flooring I’ve ever seen and I know how much photos and videos can help when shopping for flooring online.

 Like I mentioned, I shopped for this flooring online. I looked at a lot of different options, searching through all the photos available on the website which were super helpful. I also ordered samples of the two flooring options we were considering the most. Trey and I narrowed it down between the Malibu Wide Plank French Oak Santa Monica and Hickory Crescent. After looking at all the photos on the website and looking at the samples we ordered, we decided to go with the French Oak Santa Monica because we liked the somewhat weathered look. It felt light (sort of beachy) in a way, and we felt this look might also hold up well to scuffs and families using and enjoying the home (which means, you know, some scuffs and scrapes over the years, I’m sure).

The new flooring really lightened up the space and also made it flow so much more since all the floors on the first level (again, except tiled bathrooms) are the same now. I LOVE it! The second biggest change was painting almost all the walls one color (see below). And then once the contractor work was mostly complete I stayed in the home for two weeks furnishing and decorating. Here’s what the living room looks like:

My color palette for the majority of the house is blacks, whites, and grays with a few warm or textured elements here and there for contrast. Again, I was going for a modern take on my Harry Potter inspiration. 🙂 The space is also fairly simple, but everything has a functional or HP-inspired reason for being in the room (or both). The rug made me think of Dumbledore’s pensive in his office, or maybe even an Obscuru from the Fantastic Beasts movies. The three small wire shelves contain items that nod to some of the houses of Hogwarts (a raven, an owl, and a black velvet skull). The furry chairs and pillows made me think of Hagrid’s clothing and also some of the little creatures from Hogwarts that Harry encounters. And of course, I created an accent wall that is totally inspired by Platform 9 3/4. I’ll share a little more about that wall with you soon, just because I am so darn proud of it. Ha!

Above the entryway table, we have some winged keys and there is also a golden snitch bean bag for extra seating. In case you are curious of the wall color I chose for throughout the house, it’s Behr’s Weathered White which is a slightly cooler (think more blue than red) white paint.

The front door (leading into the living room) has a vintage owl door knocker and an HP-inspired doormat. There’s a little Easter egg in the Instagram story tour I’ll be sharing too, so don’t miss it. Hint: It may have to do with a favorite train snack … 🙂

Thank you to the Home Depot for sponsoring this post and thank you for letting me share! I will be sharing tours of all the rooms in the house and we hope to have the house listed to rent soon (finishing some of our tax papers for it now). Can’t wait to show you more spaces in this house as it’s been one of my favorite projects of all time! I am a huge Harry Potter fan, I read the books as they came out when I was growing up and Trey and I saw so many of the movies together too, so it’s really special to me. I hope the families and friend groups that stay in this home over the years can feel the love and magic I tried to put into it. xo. Emma

Room Details: flooring c/o the Home Depot, wall paint / Behr Weathered White, doormat, vintage owl knocker / Etsy, rug, couch, chairs, coffee table, floor lamp, ceiling fan, entry pendant light, media table, wire shelves, blinds, curtains, golden snitch bean bag, winged keys, entry cabinet and throw pillows / Home Goods. More details about the Platform 9 3/4 inspired accent wall to come.

Credits // Author: Emma Chapman. Photography: Amber Ulmer and Emma Chapman. Photos edited with A Color Story Desktop. Big thank you to Steve Dennis, my contractor who worked on the home until I could come down. He did such an amazing job, and since I don’t live in Florida I could not have done this project without him. If you live in the Davenport, Florida area and need a contractor email me as I’d love to give you his contact information.

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MEET ME AT THE JANE: THE HOLIDAY 2019 https://updatemywardrobe.online/meet-me-at-the-jane-the-holiday-2019/ Thu, 05 Dec 2019 20:04:49 +0000 https://updatemywardrobe.online/meet-me-at-the-jane-the-holiday-2019/ It’s girls’ night at the Jane Hotel in New York City—and we’re celebrating! Because the holiday season is all about reuniting with friends, catching up and having fun (preferably in your pajamas.)

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MEET ME AT THE JANE: THE HOLIDAY 2019

It’s girls’ night at the Jane Hotel in New York City—and we’re celebrating! Because the holiday season is all about reuniting with friends, catching up and having fun (preferably in your pajamas.)

The post MEET ME AT THE JANE: THE HOLIDAY 2019 appeared first on Fashionista.

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